In 2001, Pérez partnered with Alberto Perlman and Alberto Aghion to launch Zumba, and the trio released a series of fitness videos sold via infomercial.[5] Pérez decided on the word "Zumba" because of its similarity to the word "rumba", the Cuban musical genre. Pérez and his partner began to replace the first letter of "rumba" until they landed on "sumba", and Pérez ultimately decided to spell it with the letter 'z' because he liked the fictional character Zorro when he was a child.[6]
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